Timeless visuals for a timeless practice.

After moving across the country to settle in the beautiful Pacific Northwest, Kelly saw an opportunity to build a new client base for his practice of Acupuncture, Eastern Medicine, and Mindful Self-Compassion. Ever a man of substance, Kelly wanted to emphasize that the work and the results are the true hero, and that the visuals should never steal the show. As he puts it, “making people better is what matters.”

To reflect this we gave the brand a clear and minimalist aesthetic, ensuring the methods themselves were given the space and attention they deserve. Trends were disregarded, and each element was carefully considered to draw connection to the age-old, time-tested practices of Eastern Medicine. We incorporated an earthy color palette to reflect Kelly’s new home, gorgeously classic fonts, and a subtle grain texture. The result is a visual brand that is striking in its simplicity, one that is helping Kelly root down into his practice and into this new place.